Investing in the Right Investor
Last week, I interviewed Robert Bertsch, Esq., on Entrepreneur’s Daily Dose about legal issues involved with attracting investors online. Some of the most frequently-asked questions concern confidentiality and staying in line with state and federal securities laws–aparticularly thorny if you’re going to post your Next Great Idea online.
There are other issues, too, in choosing the right investor. Sure, money talks. But money isn’t everything. Do your visions align? What about your mutual expectations? Is their background, experience, and contacts relevant for your needs? Check out my article, “Investing in the Right Investor,” to make sure you’re doing your due diligence and talking to the right people.