Amazon releases Android-powered Kindle Fire tablet, in first real threat to Apple iPad
Amazon unveiled its long-awaited tablet device overnight along with a complete refresh of its Kindle line-up and the introduction of new content services in a push that could make the company’s products a genuine competitor to the Apple iPad.
Analysts have talked up the new tablet, dubbed the Kindle Fire, as a potential threat because the device costs only $US200 and fills a market gap for a high-powered, low-cost device.
The launch comes alongside a refresh of the basic Kindle family of devices, with the cheapest now $US79.
When chief executive Jeff Bezos took to the stage to show off Kindle Fire content was the theme, with the CEO shunning the regular description of technical specifications and instead focusing on the volume of content available to users – a strategy many analysts believe will capture more customers in the long run.
Buyers will receive a month’s free trial of Amazon Prime, the new system that will allows users to access thousands of films and TV shows at no extra cost – a potential threat to services such as Netflix, although subscriptions will cost $US79 per year.
The Kindle Fire is available to US customers on November 15 but no international release date has been announced.
The Fire accesses the ecosystem of stores that Amazon has been building during the past decade, including a news stand for publications, the MP3 store, the book store, television shows and films.
Dozens of newspapers and magazines will be made available through the Newsstand and the Amazon app store will come built-in so users can download apps straight away.
Bezos emphasised the device’s fast dual-core processor and light build at only 14.6 ounces, but chose to focus on the content system, specifically the ability for all Kindle Fire customers to back up their content using Amazon Cloud.
“All of this content is backed up so that you can delete things whenever you want. The backup is