Facebook Launches Send Button for Private Sharing of Web Content

On Monday, Facebook launched the “Send” button introducing a new way for users to share content. The new feature is a private version of “Like” button specific to Facebook Groups and it allows users to send a web page link to a friend through Facebook Messages, post it to a Group wall, or send as an email to an email address of their choice.

“A year ago, we launched the Like button, which gives you a quick way to share the things you find on the web with all your friends,” Elliot Lynde, a Facebook Groups engineer, wrote in a blog post. “But there are times when you find something that you only want to share with a few specific people.”

Mr Lynde said that with this new feature “you can share things with any of your Groups or individual friends on Facebook.”

The social media company said that the Send button is designed to appear next to the Like button on the websites that choose to integrate both features. Upon clicking the send button, a user can include a personalized message and send it along with the link without leaving the web page they are on. “Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups,” Facebook said.

Developers can grab the code for the “Send” button from the Facebook developers site and they can choose to add the new feature as an attribute to the Like button or implement it as a standalone feature.

The new plugin has already launched on fifty websites, including The Wall Street Journal, The Washington Post, and The Huffington Post. “We’re excited to offer people an easy way to share with small groups of people and give developers a new way to generate engagement and drive traffic to their websites,” Facebook said.

The social media company also introduced some new improvements to Facebook Groups, including the options to post questions and polls to Group members, upload entire albums to groups directly, and for admins to approve people before they become group members.

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