Deflation watch: 3D TVs already 20% cheaper
The Nikkei is reporting that both Sony and Panasonic have seen about a 20% decrease in prices since launching their 3D television sets this past Spring. 3D televisions still cost about 30-50% more than their 2D flat screen counterparts. In terms of sales, 3D tellys account for 2.6% of sales of televisions 40 inches or larger, and 5.9% of overall television sales.
Why are prices falling so fast? Truth be told, 3D televisions are pretty much useless. Unless video games can exploit 3D technology in a very popular series, there’s really no reason to buy one.
While there is a niche market for hardcore gamers, it remains a mystery why this technology is being pushed. 2D TV in Japan is awful enough, the last thing I’d want is to have it in 3D.
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