Crushes don’t last for ever, in life or radio
Is the regions crush on The Crush fading? New ratings from Arbitron, the media and marketing research company, suggest so.
The radio station, WQSH, or 105.7 FM, went on the air in January and jumped out to a 4.4 overall audience share in the winter ratings period, ranking it seventh in the market.
But in the newly released spring ratings, The Crushs audience share was cut in half to 2.2 (thats the average percentage of radios tuned to the station) and fell to 15 in the ranking.
The regions most popular station? That would be country station WGNA (107.7 FM), with an 8.1 share, followed by talk station WGY (810 AM, 103.1 FM), which scored a 7.3 share.
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